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SonyLiv and TCS enter strategic partnership for monetisation tech

SonyLiv, the Indian OTT streaming platform owned by Sony Pictures Networks India, has entered into a strategic partnership with Tata Consultancy Services (TCS).

The streamer said that it has signed up TCS to  help create an innovative business model enabled by digital technologies, enhance customer experience, and pave the path to future growth. In particular, SonyLiv will leverage TCS’s next-gen digital capabilities including AI and machine learning, while also using data insights to monetise content for the freemium streamer.

Danish Khan, business head, SonyLIV, Sony Entertainment Television and Studio Next, said, “We are delighted to have TCS on board as our technology partner. We will work closely with the TCS leadership team in India, US and UK to enhance the user experience of SonyLIV. Further, we hope to harness the TCS global talent reach, infrastructure and global centers of excellence to bring innovations that will improve engagement and provide a delightful consumer experience.”

Ujjwal Mathur, country head, TCS India, said: “We are pleased to partner with SonyLIV in their growth and transformation journey to become one of the best OTT platforms in the country and the world. Through this partnership, TCS will bring its deep domain knowledge in the media and OTT industry along with world-class technology capabilities to enable SonyLIV to innovate at speed and scale. TCS will leverage its global innovation ecosystem to introduce next-gen immersive and interactive features to enrich the overall customer experience.”