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Tata Sky taps ThinkAnalytics for content recommendation

Indian content platform Tata Sky has introduced a new feature that enables personalised content recommendation on the Tata Sky Mobile App for iOS/Android and Watch.tatasky.com. Tata Sky is using personalized content discovery and recommendations from ThiknkAnalytics to enable the feature. 

Tata Sky tapped ThinkAnalytics to enable an experience where users can find content online and on mobile devices, boosting overall viewer engagement, according to ThinkAnalytics.

The experience is personalised through the use of ThinkAnalytics’ AI and machine learning technologies and based on the subscriber’s previous viewing behaviour.

Tata Sky Mobile App and watch.tatasky.com give subscribers access to over 400 live channels and over 5,000 TV and movie titles on their laptops and iOS/Android mobile devices.

Initially in English, the service has planned support for additional languages in the future.

Peter Docherty, CTO at ThinkAnalytics said: “Tata Sky is using our enhanced metadata management solution and viewer behavior analysis to differentiate its OTT offering and demonstrate technology leadership in India. Not only do users now benefit from an experience tailored to their tastes, but we are helping Tata Sky’s business win with increased viewer engagement.”