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MIPTV: Britbox US beating targets says Sriraman in keynote

Speaking at MIPTV, Soumya Sriraman, president of the North American iteration of ‘best of British TV’ SVOD service BritBox, said it was too early to say how her division would work with the UK version of the service – coming in late 2019.

Asked if the two services would pool commissioning budget, she said discussions were ongoing as to how the two services might collaborate in the future. However she did say the US division would keep on co-commissioning content with its parents, BBC and ITV. She cited the upcoming example of The Barking Murders.

At the start of 2019, BritBox revealed that it had reached the 500,000 subscriber milestone. Sriraman declared herself happy with that figure and said that the platform, which offers a mix of classic and new content, continued to beat targets.

Despite having many rivals in the US market, including a similar service run by Acorn Media, Sriraman said Britbox had carved out a by staying focused on British content: “The audience comes to us because a British sensibility is at the heart of our promise – though it is important to note that our subscribers are not British ex-pats. 90% of them are North American citizens, which is an encouraging situation.”

Sriraman described access and discovery as key challenges. She said BritBox US continues to work hard to gain a presence on as many platforms as possible. On the discovery front, she also unveiled a Game of Thrones-style spoof promotion, which played on the idea that actors whose characters had been killed off in the HBO hit fantasy show could still be seen alive and well in other scripted shows on Britbox.