The broadcaster said that as the sector was in the midst of a transformation, it had decided to give up operating control of Tele-Achat – encompassing sourcing of products, commercialisation and TV production – to its former CEO, an independent entrepreneur and specialist in teleshopping.
Dillard, former head of M6’s Home Shopping Service as well as TF1’s Teleshopping – from 2010-16 – has submitted an offer to take control of the operations of Tele-Achat and lead its future development, according to the broadcaster.
TF1 has committed to continue distributing tele-shopping broadcasts on its channels for the next five years.
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