Video measurement and analytics company, Conviva, measured 165% year-on-year growth in global live TV streaming in the fourth quarter of 2018.
Live content, which was up 65% in viewing hours, was found to drive significant growth in streaming, accounting for the largest global surges in viewership throughout 2018. Video on-demand viewing was up 111% over the same time period.
“Live events have a way of connecting us on both a local and a global scale. The ability to watch and be a part of exciting news, sports, and other developments as they’re happening is attracting viewers in droves,” said Conviva CEO Bill Demas.
“As streaming becomes a bigger part of their everyday lives, viewers continue to migrate toward devices and services that offer those best-in-class experiences.
Data for the report was collected using Conviva’s proprietary sensor technology, which it claims is embedded in three billion streaming video applications.
“The main difference now is that the step you need to take to get access to illegal content is as small as a… twitter.com/i/web/status/1…
21st April 2019