Video measurement and analytics company, Conviva, measured 165% year-on-year growth in global live TV streaming in the fourth quarter of 2018.
Live content, which was up 65% in viewing hours, was found to drive significant growth in streaming, accounting for the largest global surges in viewership throughout 2018. Video on-demand viewing was up 111% over the same time period.
“Live events have a way of connecting us on both a local and a global scale. The ability to watch and be a part of exciting news, sports, and other developments as they’re happening is attracting viewers in droves,” said Conviva CEO Bill Demas.
“As streaming becomes a bigger part of their everyday lives, viewers continue to migrate toward devices and services that offer those best-in-class experiences.
Data for the report was collected using Conviva’s proprietary sensor technology, which it claims is embedded in three billion streaming video applications.