Streaming grew 10% globally during the first quarter of 2022. According to Conviva, streaming grew across the board including in mature markets like North America and Europe where it increased by 5% and 9% year-over-year respectively. The smart TV was the most-used device category for streaming, responsible for 77% of all streamed minutes globally in […]
Ad measurement firm Conviva has announced the creation of a new audience measurement for streaming services. The measurement standard will be released for general availability at CES 2023, with the tech expansion utilising Conviva’s cloud sessionisation technology. Conviva said that the new standard will provide census-leven streaming audience ad packaging and measurement that is complementary […]
Measurement analytics platform Conviva has launched on the Google Cloud Marketplace in an expanded partnership with Google Cloud. The platform enables “seamless procurement and consolidated billing through a single channel,” Conviva said. The platform delivers measurement of the viewing experience, from individual viewers down to every second of an active session via one consistent and […]
Streaming media measurement firm Conviva is expanding its business into advertising audience measurement. The company has announced the availability of its technology and real-time data to enable end-to-end advertising audience measurement for its publisher customers and their ecosystem partners The company said that it will deliver “unique, innovative, and industry-changing solutions” based on session-level and […]
Streaming consumption has increased massively under the impact of coronavirus, according to Conviva’s latest State of Streaming report, with overall streaming viewing up 57% globally in the first quarter year over year. Growth was led by Europe, up 70%, and the Americas, up 57%, while Asia and Africa saw 30% and 25% viewing growth respectively. […]
Consumption of streaming video has increased by 58% year-over-year, a new report has revealed. According to figures from streaming media intelligence firm Conviva, streaming continues its growth, with on demand making up 66% of global streaming consumption. For connected TVs, Roku is the clear market leader with 43% of all CTV viewing time. Amazon’s Fire […]
Streaming viewing hours in the US grew by 130% in the year to June, with connected TV devices leading the growth, according to Conviva’s latest State of the Streaming TV Industry snapshot. Conviva also found that viewers have diminishing tolerance for adverts that buffer or that last longer than 10 seconds. Connected TV viewing hours […]
Video measurement and analytics company, Conviva, measured 165% year-on-year growth in global live TV streaming in the fourth quarter of 2018. According to its ‘2018 Annual State of the Streaming TV Industry’ report, there was 89% growth in overall viewing hours across Conviva’s customer base for the full year. Live content, which was up 65% […]
Video measurement and analytics firm, Conviva, has acquired Delmondo, a company that measures video across Facebook, Youtube, Twitter, Instagram, Snapchat and Twitch. New York-based Delmondo provides cross-platform social video analytics, is an official Facebook Media Solutions Partner, and has a client roster that includes Turner, Viacom, WWE, ABC News and Fox Sports. With the acquisition, […]
Video measurement and analytics company, Conviva, measured 54% year-on-year growth in global live TV streaming in the third quarter. According to its State of the Streaming TV Industry Report for Q3 2018, Conviva found a “staggering growth” in global TV streaming with a 52% jump in plays and 63% growth in total viewing hours compared […]
