BritBox doubles subscriber numbers

BritBox, the North American subscription video-on-demand service from BBC Studios and ITV, has doubled its user numbers year-on-year to reach half a million subscribers.

BritBox launched in the US in March 2017 and in Canada in February 2018 and claims to host the largest collection of British streaming content in both countries.

The service has premiered current series like Vera, Maigret and Hold the Sunset and offers British reality and entertainment shows like QI and Ant & Dec’s Saturday Night Takeaway.

It also provides and soaps and dramas – like EastEnders, Coronation Street and Emmerdale – within hours of their UK broadcast via BritBox’s ‘Now’ feature.

“British content is as popular as ever, and we are doubling down by making amazing series accessible while continuing to build our ever-growing community around desirable content,” said BritBox president, Soumya Sriraman.

Ann Sarnoff, president of BBC Studios – Americas, and BritBox board chair said: “We are very proud that BritBox has reached this milestone [of 500,000 subscribers] so quickly. Our fantastic team has worked brilliantly to strike a chord with British telly fans by super-serving them all things British.”

ITV’s director of pay and distribution, Martin Goswami, added: “The fantastic growth of BritBox is a testament to the work of the team involved since its launch, the quality of programs the BBC and ITV offer through the service, and the appetite for the best British TV amongst viewers in the US and Canada.”

BritBox is available in the US for US$69.99 per year or US$6.99 per month and in Canada for US$89.99 per year or US$8.99 per month. The service is available on Roku, Apple TV, Chromecast and iOS and Android devices.

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