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J:COM taps Verimatrix for data analytics

Japanese pay TV provider J:COM has chosen content security specialist Verimatrix’s Verspective Intelligence to provide data analysis to enable the omcpany to make decisions about audiences, content, consumption, and overall service performance.

J:COM selected Verspective Intelligence, the latest development to the Verspective Analytics solution suite, to generate usage reporting and analysis for its VOD services, providing a view of networks and devices used by more than 3.8 million subscribers across Japan.

Verspective Intelligence extracts data from delivery systems regarding VOD content to enable data analysis and reporting of system and content performance.

Verimatrix said that as the Software-as-a-Service (SaaS) analytics platform will be deployed via the Verimatrix Secure Cloud, it also reduces capital and operating expenditures. It said that the platform can also be enhanced to collect data from subscriber devices in the future using the Verspctive RT data collection product to enable more precise segmenting of the subscriber audience based on how they engage with the services.

Steve Oetegenn

Concurrent Content Solutions Corporation (CCSC) is taking on the role of system integrator for the project together with Verimatrix. CCSC, a reseller of Verspective products, has knowledge and experience of the VOD and BackOffice system at J:COM.

“In order to maintain our position in a constantly changing environment, it is imperative for J:COM to fully capitalize on new opportunities to better understand our subscribers. Verspective Intelligence provides the intel we need to stay alert of the performance of our VOD content and the impact of marketing efforts. It also gives us the option to determine potential network inefficiencies and subscriber viewing habits. By helping us better understand our content performance, Verspective Intelligence unlocks actionable opportunities to adapt our service offerings in order to constantly stay in stride with our audiences’ viewing experience expectations,” said J:COM general manager, technology operation division, Naoki Kobayashi.

“The challenge with the way today’s video service providers are managing data is that they are isolating such rich information in silos, making it so that no clear conclusions can be made on how to improve the business. Our Verspective Analytics platform bridges the gap by putting data and analytics at the heart of the decision-making process, establishing a common database with unprecedented visibility. We are very excited to see how J:COM, a market leader for the APAC region, will use these insights to continually enhance its VOD services,” said Verimatrix president Steve Oetegenn.