Sky in Italy has teamed up with Nagra, which will provide broadcast and direct-to-TV content protection technologies for its new DVB-T pay TV service.
The Sky service offers four channels of entertainment, eight cinema and series channels, and sports channels featuring premium sports content including Serie A football, UEFA Champions League and Europa League, Formula One auto racing and MotoGP Grand Prix motorcycle racing.
“We are excited to have the opportunity to work with Sky Italia and have them benefit from our retail expertise in pay TV,” said Carlo Stramaglia, vice president sales, Italy, at Nagra.
“Nagra technologies are best-of-breed when it comes to broadcast and direct-to-TV security for premium content addressing virtually any business requirement while providing robust content protection. We look forward to supporting them in this new venture.”
Sky’s launch of a DVB-T service follows its deal earlier this year with Mediaset, that saw Sky make cinema and TV series channels from Mediaset Premium available to its satellite customers, while Sky created a a new digital-terrestrial pay TV offering of its own to be made available to Italian DTT viewers via Mediaset’s transmission capacity.