BT is reportedly in talks with Apple about making its mobile network EE a distributor of Apple TV set-top boxes.
According to a Telegraph report, the box would be offered to EE customers pre-loaded with apps to deliver BT Sport and channels from other broadcasters.
EE first launched its TV service in October 2014, offering content across mobiles, tablets and via a TV set-top box.
Its existing 1TB hybrid set-top box offers more than 70 free channels, access to on-demand services like BBC iPlayer, YouTube and Now TV, and can store up to 600 hours of standard TV, or 300 hours of HD.
Netgem has been EE’s technology partner to date and last year helped to bring Amazon Echo voice navigation to the EE TV platform.
The Telegraph report comes after Swiss telco Salt started to deploy Apple 4K TV box for the television element of its fixed-line offering in March.
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