All Media Baltics (AM Baltics) has appointed TVN Group’s former head of digital and e-commerce, Christian Anting, as its CEO.
AM Baltics was created last year after Providence Equity Partners acquired MTG’s media and pay TV assets in the Baltics.
Anting will oversee all day-to-day operations of AM Baltics, which operates TV, radio and digital media channels and assets in Estonia, Latvia and Lithuania.
He will also work closely with Providence Equity Partner-owned Baltic mobile operator, BITE Group, to create new content, entertainment and digital initiatives.
At TVN Group, Anting was responsible, from 2016, for all of the Polish company’s digital and e-commerce activities including online entertainment, OTT services and retail and the company’s digital venture arm. He first joined the company in 2010 as COO and vice president of TVN’s pay TV platforms, Telewizja n and nc+.
Anting has 20 years of TV and digital experience and his previous employers include SBS Broadcasting in London and Amsterdam; CMore Entertainment in Stockholm; and Sky Deutschland in Munich.
“The Baltic countries are among the leaders in Europe when it comes to embracing and implementing digitalisation,” said Anting. “With the support of Providence Equity Partners, AM Baltics has initiated a digital transformation process that will lead to a wide range of innovative entertainment options for our audiences in the future.”
Providence Equity Partners senior advisor and chairman of the supervisory board of BITE Group, Tony Ball, added: “We are looking forward to working with Christian on driving business growth and developing new products and services together with our mobile operator BITE.”
AM Baltics’ former MTG assets include: three Etonian free-to-air channels TV3, TV3+ and TV6; five channels in Latvia, TV3, TV3+, TV6, Kanals 2 and LNT; and three in Lithuania, TV3, TV6 and TV8. It also owns AVOD platform TVPlay and SVOD service TVPlay Premium.