Bonnier Broadcasting has chosen Paywizard to boost the growth of its subscription-based over-the-top (OTT) television services.
Bonnier will use Paywizard’s Agile platform to help grow its C More OTT service and the move comes as the Swedish broadcaster aims to expand its SVOD, pay-per-view, and in the future ad-based VOD services.
“We currently have a solution in place for subscribers to our C More and TV4 services using a combination of systems with minimal but functional CRM capabilities,” said Daniel Lindén, Bonnier Broadcasting’s head of IT.
“Our in-house capabilities have reached their limit and we need to be able to meet new challenges in customer management, acquisition, growth and churn reduction… Bonnier Broadcasting needed to develop a modern, highly capable solution with a flexible architecture to manage current and future subscription and PPV growth.”
Paywizard’s CEO, Bhavesh Vaghela, added: “Bonnier Broadcasting is looking for significant growth in subscribers and revenues, and the Paywizard Agile platform and the Decision Moments framework are perfect for achieving these goals.”
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