OTT content distribution platform provider Airbeem has named Miles Weaver as its marketing director. The new role was created following Airbeem securing Series A funding in May to enable it to scale its product R&D sales and marketing and customer success teams worldwide.
Weaver, who will be in charge of the company’s global marketing including product marketing, brand development and PR, previously held a number of positions at Piksel, most recently as director of product marketing where he was in charge of go-to market strategies, as well as creating and evolving brand messaging.
He also co-founded Virorum, an iOS app development outfit where he was in charge of external outreach delivering bespoke iOS apps for major UK brands including Metro Newspapers and Teletext.
Neil Berry, chief revenue officer, Airbeem, said: “Miles has an in-depth understanding of how to market OTT products and services to various markets. Having worked together before, I have seen first-hand his strategic insight and dynamic communication style. I look forward to working with him as we take Airbeem through its next stages of growth.”
Weaver said: “The speed of change and growth within the OTT space is incredibly exciting as it continues to influence global viewing habits and behaviours. I am excited to be joining Airbeem at this early stage as we position the business to support the ever-expanding pool of content owners seeking to directly engage with their audience. I am looking forward to developing engaging and bespoke marketing strategies to reach these markets.”