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Google joins Streaming Video Alliance

Google has joined the Streaming Video Alliance, a global association of organisations from across the video ecosystem.

Google was welcomed into the Alliance by principal member Viacom at an event hosted at the company’s headquarters in New York.

“A lot has happened in the four years since the Alliance was founded,” said Jason Thibeault, executive director of the Streaming Video Alliance.

“New industry technologies have been introduced and adopted, new Alliance members have joined our ranks such as AWS and Google and the consumer demand for and consumption of streaming video continues to soar.”

“As we kick off our fourth annual member meeting, I’m inspired by our collective progress to date and look forward to our members’ continued contributions to the streaming video industry.”

The Streaming Video Alliance was founded in 2014 as a collaborative effort to build solutions to address the technical challenges facing the streaming video industry.

Alliance members include Adobe, Amazon Web Services, Arris, Bamtech, Comcast, Conviva, Dolby, Edgeware, Ericsson, Fox Networks, Google, Harmonic, Intel, Irdeto, Liberty Global, Limelight Networks, NBCUniversal, Sky, Telecom Italia, Verimatrix, Verizon, Viacom and many others.