Swisscom’s pay TV arm Teleclub has secured the rights to Champions League and Europa League football in Switzerland and will air public broadcaster SRG’s coverage of the World Cup in 4K UHD TV.
Some matches will be aired unencrypted on the Teleclub Zoom channels, which will be the only Swiss channel to air the Champions League final.
Swisscom is working closely with SRG to provide 4K UHD coverage of the World Cup, including HDR. Swisscom TV customers will be able to follow the tournament on SRG’s channels SRF, RTS and RSI.
Swisscom will provide additional background information on fixtures before and during games, such as background reports, team line-ups, information on individual players and other tournament developments, on its EPG.
“It’s as if you’re actually sat watching the game in the stadium. HDR creates an effect that is similar to the jump in quality from analogue TVs to HD TVs, particularly for football broadcasts,” said Dirk Wierzbitzki, head of products and marketing and a member of the group executive board of Swisscom.