The number of broadband-only households in the US is set to grow from 19.0 million in 2017 to 37.2 million by 2022, according to estimates from Kagan.
The S&P Global Market Intelligence media research group said that its expects broadband-only homes – or households without a traditional multichannel video package but a subscription to wireline broadband – to rise at a 14.4% compound annual growth rate from 2017 to 2022.
It said broadband-only homes are set to account for 29.2% of US occupied households in 2022, by which time traditional multichannel penetration to be in the low 60% range.
“A perfect storm of long-term trends including increase in streaming content suppliers, widespread utility-like status of broadband, and a demographic shift attributable to shrinking baby boomers and rising millennials, is yielding higher broadband-only home gains than initially anticipated, prompting a significant upward update for our projections,” said Tony Lenoir, Senior Kagan research analyst.
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