The number of broadband-only households in the US is set to grow from 19.0 million in 2017 to 37.2 million by 2022, according to estimates from Kagan.
The S&P Global Market Intelligence media research group said that its expects broadband-only homes – or households without a traditional multichannel video package but a subscription to wireline broadband – to rise at a 14.4% compound annual growth rate from 2017 to 2022.
It said broadband-only homes are set to account for 29.2% of US occupied households in 2022, by which time traditional multichannel penetration to be in the low 60% range.
“A perfect storm of long-term trends including increase in streaming content suppliers, widespread utility-like status of broadband, and a demographic shift attributable to shrinking baby boomers and rising millennials, is yielding higher broadband-only home gains than initially anticipated, prompting a significant upward update for our projections,” said Tony Lenoir, Senior Kagan research analyst.
Starz channels launch on YouTube TV in the US https://t.co/tau2uU4wvz
20 June 2018 @ 16:33:55 UTC
Sony Pictures Television Networks (SPTN) is expanding into OTT in Western Europe https://t.co/1efirQxoZT
20 June 2018 @ 16:32:59 UTC
The UK government has accepted deal terms between 21st Century Fox and Sky https://t.co/jPJ5NRzb2K
20 June 2018 @ 16:32:39 UTC
Viacom secures mobile distribution deal for Paramount+ with Telenor. https://t.co/jiKCXOBSuq
19 June 2018 @ 13:31:53 UTC