Digitaltveurope.com

Youth broadcaster The QYou has joined the channel line-up of YoufoneTV, the recently launched over-the-top service from Dutch mobile operator Youfone.

The ‘best-of-the-web’ channel, which specialises in curated short-form video, will be available to Youfone’s 170,000 mobile subscribers in the Netherlands.

Youfone is a SIM-only mobile provider. It launched YoufoneTV last year to as a multi-screen offering to target viewers aged 18-39 years old.

“Millennials are on the move all the time and comfortable with using a range of devices,” said Tim Seegers, content manager, Youfone TV. “YoufoneTV is therefore designed for a highly mobile audience with a multiscreen offering that suits their lifestyles.

“For Youfone to be successful we need to feature entertainment that reflects the tastes and interests of our younger customers – The QYou’s channel helps us do exactly that.”

Curt Marvis, CEO and co-founder, QYou Media said: “There is no doubt that the Netherlands is leading the world when it comes to evolving content strategies that meet the needs of millennial audiences.

“This is shown clearly by the fact this is our fifth agreement in the country in the last two years. We’re really excited to work with Youfone to introduce more Dutch viewers to the never-dull, always-entertaining world of QYou”.