Broadcasting and audiovisual services provider Euro Media Group and its subsidiary NetcoSports, which specialises in the development of technical and digital solutions for the sport and media industries, has acquired OTT TV technology startup On Rewind.
The company said the acquisition had enabled Netco Sports to launch a new production and distribution solution for OTT, offering on-site video recording, the production and remote enhancement of content and its broadcasting on the On Rewind platform.
The video solution developed by On Rewind provides hosting, coding and management of video content, and supports live broadcast and sharing on social networks, as well as the hosting of content by third party suppliers such as YouTube, Facebook, Dailymotion and Twitch.
Videos, integrated into a player, allow users to view competitions and to access highlights via automatically indexed markers. On Rewind has also developed a monetization tool that highlights products and services during viewing and promotes sponsors and partners.
Netco Sports said that its new OTT solution is aimed primarily at organisations holding rights that are currently under-exploited.
Jean-Sébastien Cruz, CEO of Netco Sports said: “The advent of streamlined creation along with OTT distribution today lies at the heart of the production and broadcast strategies within the sports sector. The solutions developed by On Rewind are well ahead from a technological point of view and are particularly innovative. This acquisition, following on from that of EBD in Italy, falls within the framework of the construction of a unique digital offer for our clients. This strong digital strategy within Euro Media Group now enables us to be a key player in digital production in Europe.”
Rémi Chasles and Romain Violleau, co-founders of On Rewind, said: “This has allowed us to offer a complete range of streamlined OTT production services that satisfies client requirements to perfection. We will combine the expertise of our two companies with a view to offering unique and innovative solutions within the sports sector.”