Youth broadcaster The QYou has agreed a carriage deal with Portuguese telecoms operator NOWO, which will offer the channel to its 900,000 customers.
The deal marks The QYou’s second agreement for the Portuguese market, widening the distribution of its ‘best-of-web’ video output.
“Online video content is hugely popular in Portugal and in order to meet the needs of our customers and further extend our reach among millennial audiences, we are including QYou in our programming line-up,” said NOWO’s chief marketing officer, José Henriques.
The QYou founder and CEO, Curt Marvis, said: “This partnership with NOWO is our second in Portugal and demonstrates that operators across Western Europe are really seeing the value and potential of short-form video content to engage with millennial audiences.”
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