Multiscreen TV increasingly means on-screen self-care. Digital TV Europe is hosting a Webinar in partnership with CSG on how customer care is evolving to accommodate multiscreen consumption of content.
TV has broken out of the living room. Viewers can now watch just about anything they want, wherever they happen to be, on whatever device they have at hand. And this, along with the growth of OTT TV, is driving a revolution in customer care.
The big shift is towards on-screen consumer care and commerce. Consumers already demand immediate access to content on any device at any time. Now, they also want to sign up for and purchase services on the same screen – as simply as they can watch TV.
That means TV operators now need to enable consumer transactions and deliver the required service on the spot.
The webinar will show how content consumption, care and commerce can come together in the next generation of apps to deliver compelling, straightforward experiences and greater control to viewers.