French pay TV operator Canal+ has teamed up with the country’s leading sports paper L’Équipe to launch a new digital offering for canal+ sports fans.
The new offering will, according to Canal+, combine Canal+’s sports offering, including content from Canal+ Sport, BeIN Sport and Eurosport with L’Équipe’s editorial content.
The multiscreen service will be included in Canal+’s premium offerings and will be provided with the first month free to new subscriber to its sports pack. It will generally be available to subscribers for €9.99 a month, available on mobiles, tablets and PCs as well as via MyCanal and via LÉquipe’s own site.
L’Équipe will be launched on August 23, featuring Ligue 1 football, Top 14 French rugby, Formula 1 motorsports and boxing, among other sports.
“We are particularly delighted with this partnership. The biggest two sports media brands, Canal+ and L’Équipe, have joined together for the first time to satisfy all sports fans with a necessary and complementary offering. This 360° offering brings together the biggest competitions live from our channels and the 24-hour news coverage from L’Équipe. A unique offering on all subscribers’ screens,” said Christophe Pinard Legry, marketing and commercial director at Canal+.
“We are delighted to launch this ambitious partnership with Canal+. it is integral to our commercial strategy which consists of presenting our subscription offering with ease of access on all channels,” said Nicolas Daude-Lagrave, commercial and marketing director at L’Équipe.
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