Canal+ teams with L’Équipe for new sports offering

French pay TV operator Canal+ has teamed up with the country’s leading sports paper L’Équipe to launch a new digital offering for canal+ sports fans.

The new offering will, according to Canal+, combine Canal+’s sports offering, including content from Canal+ Sport, BeIN Sport and Eurosport with L’Équipe’s editorial content.

The multiscreen service will be included in Canal+’s premium offerings and will be provided with the first month free to new subscriber to its sports pack. It will generally be available to subscribers for €9.99 a month, available on mobiles, tablets and PCs as well as via MyCanal and via LÉquipe’s own site.

Christophe Pinard Legry

Christophe Pinard Legry

L’Équipe will be launched on August 23, featuring Ligue 1 football, Top 14 French rugby, Formula 1 motorsports and boxing, among other sports.

“We are particularly delighted with this partnership. The biggest two sports media brands, Canal+ and L’Équipe, have joined together for the first time to satisfy all sports fans with a necessary and complementary offering. This 360° offering brings together the biggest competitions live from our channels and the 24-hour news coverage from L’Équipe. A unique offering on all subscribers’ screens,” said Christophe Pinard Legry, marketing and commercial director at Canal+.

“We are delighted to launch this ambitious partnership with Canal+. it is integral to our commercial strategy which consists of presenting our subscription offering with ease of access on all channels,” said Nicolas Daude-Lagrave, commercial and marketing director at L’Équipe.

Most Recent