Video technology provider Harmonic has added new media management and scheduling capabilities to its VOS Cloud platform.
The company has acquired software technology from cloud-based traffic systems provider Chyro.
According to Harmonic, the new technology, which has been deployed by a US broadcaster, streamlines the process of scheduling blackouts and the replacement of ads or programing, said to be a significant hurdle that has prevented broadcasters from being competitive in the OTT environment.
“A key challenge that broadcasters face today is how to prepare and distribute OTT-ready local channels to MVPDs,” said Bart Spriester, senior vice-president of video products at Harmonic.
“Adding Chyro scheduling functionality to our award-winning VOS Cloud solution provides the broadcast community with an innovative approach to primary distribution – what we call ‘Distribution 2.0.’ This is a managed way for moving content, either from point A to point B or from many sources to many endpoints, over the public internet. Using the cloud as a centralized resource, broadcasters can efficiently aggregate feeds and schedules from hundreds of stations, resolve content rights and decorate the channels with signaling information critical for OTT fulfillment.”