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Turner taps TiVo as EMEA metadata partner

TiVo_new_logo_whiteTurner has selected TiVo as its metadata distribution partner for Europe, the Middle East and Africa (EMEA).

Under the terms of the deal, Turner will use TiVo’s new Studio, Broadcast and Network Metadata Packages to manage electronic programme guide data and distribution for its 44 EMEA channels.

“Today’s consumers demand a fully connected entertainment experience to be able to discover and access content they want quickly and easily,” said James Crossland, regional vice president technology and operations EMEA and APAC, Turner.

“We want to give our viewers a superior EPG experience when browsing our channels – we see it as an integral part of our programme offering to them.”

Roz Ho, senior vice president and general manager, metadata, TiVo said: “Joining forces with Turner is a testament to TiVo’s technological capabilities in delivering solutions to help make TV and video viewing more enjoyable for their customers.”

Turner said the deal comes as the company seeks to evolve into a more consumer-centric, data-driven media company, with an “accelerated focus” on partnering with tech partners and vendors.

Turner EMEA operates versions of core Turner brands – including CNN, TNT, Cartoon Network, Boomerang and TCM Turner Classic Movies – as well as country- and region-specific networks and businesses in Europe, the Middle East, and Africa.