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Brightcove launches live video platform

Brightcove_LiveBrightcove has launched its new live video platform, Brightcove Live, in response to “explosive consumer demand” for live streaming of events and channels across all screens.

The platform will offer scalable live streaming with server-side ad insertion, cloud DVR, content encryption, on-the-fly clipping, and VOD asset creation, according to Brightcove.

“With Brightcove Live, we’re directly addressing problems facing publishers and broadcasters today – how to deliver and monetise live events and linear channels using simple but flexible tools, without breaking the bank,” said Anil Jain, executive vice president and general manager of media at Brightcove.

“We continue to invest heavily in innovation and Brightcove Live is the type of advancement that provides our customers with the performance and efficiency they need in a highly competitive marketplace.”

Brightcove will demo Brightcove Live at the NAB Show in Las Vegas later this month.