AMC Networks International has named Géraud Alazard as SVP of marketing. Promoted from the position of VP of Marketing for AMC Global and SundanceTV Global, Alazard now has responsibility for all AMCNI portfolio brands including AMC Global, SundanceTV Global and channels worldwide. Based in New York, he will continue to report to Ed Palluth, EVP, global distribution, AMC Networks International.
Prior to joining AMC Networks International, Alazard served as managing director at PureScreens in Paris, France where he spearheaded the rollout of The Museum Channel on European pay TV platforms. Previously, he served as director of marketing, sales and business development at Televista, which operates French lifestyle channel Vivolta. He has also held positions at A+E Television Networks in the US and Germany.
Last month, AMC Networks International announced that it is significantly boosting its regional growth in key markets with channel launches and new distribution deals.
Palluth said, “As we continue to enjoy outstanding growth around the world, bringing AMCNI’s globally renowned, high quality programming to more and more viewers, I’m very excited to see an executive of Géraud’s calibre apply his expertise across our entire portfolio of brands. As an accomplished strategist with a wealth of experience, Géraud’s particular skill in identifying innovative global and local marketing opportunities will see him play an expanded role in our rapid expansion.”