Reed Midem said the kids-focused MIPJunior event, which ran on the weekend before MIPCOM, had a record 1,600 attendees, compared with the 1,400 reported last year. There was a 10% uptick in kids buyer numbers, with 630 in town.
The 2016 numbers are up year-on-year, with Reed reporting 13,700 last year and 4,800 buyers, 1,300 of whom were from digital services. The 2015 total was the same as 2014, meaning MIPCOM had its best-attended market for several years.
At the main MIPCOM event, there were 2,000 companies exhibiting. Japan was the country of honour and there were 500 execs from Japanese companies in town as Japanese Prime Minister Shinzo Abe sent a video address to delegates.
Also from Japan, Sony Corporation President and CEO Kazuo Hirai gave the opening keynote.
On the ground the heightened security efforts were visible, with mounted police and heavily-armed soldiers on patrol, as well as increased bag and security checks upon entrance.
The local public were also invited in for two of the drama screenings; Red Arrow’s Mata Hari and 20th Century Fox Television Distribution’sThe Rocky Horror Picture Show.
This has been an excellent edition of MIPCOM,” said Reed MIDEM’s Laurine Garaude. “Through the central theme of New Television we have showcased technical innovation, discussed how to reach out to younger audiences who consume entertainment when, where and how they want and brought together traditional television leaders with newer online companies.This year has seen a combination of plentiful deal-making, celebration, exchange of knowledge and keynotes from major industry leaders.”
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