The update is designed to boost operators’ ability to act on customer insights and follows the initial introduction of the platform earlier this year at NAB in Las Vegas.
The improved Agile platform lets operators precisely target customers for acquisition and retention at each of the critical “decision moments” – find, join, consume, upgrade, downgrade, bill, leave and win back.
New features include subscriber movement reports, campaign filtering, and more payment flexibility.
The updates were based on the findings from Paywizard’s 2016 study in partnership with research firm Decipher, which explored the attitudes of pay TV subscribers in the US and UK.
“Managing subscribers successfully is all about better understanding your customers and having the capability to more effectively react to their circumstances, preferences and needs,” said Paywizard’s chief marketing officer, Bhavesh Vaghela.
“This latest version of Paywizard Agile arms operators with the technology necessary to read where subscribers are in each of the ‘decision moments’ of their customer journey and act with greater effect in each case.”
Paywizard is exhibiting at IBC on stand 14.F32
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