Fox taps Ericsson for new channels in Middle East

Fox Networks Group Middle East has tapped Ericsson to provide broadcast and media services for its Fox Action Movies, Fox Family Movies and FX channels from its hub in Abu Dhabi.

The new Fox HD channels joint a portfolio of services managed by Ericsson in the region including Fox Movies, Fox, Star Movies and Star World.

Ericsson established its broadcast and media services hub in Abu Dhabi last year in partnership with local media group Twofour54.

Sanjay Raina, general manager and vice-president of Fox Networks Group Middle East, said: “We have launched these three, sharply defined channels to fill a void in the current Middle East broadcast landscape. Fox Family Movies HD has been designed specially to feature some of the greatest and most beloved family films that are safe for kids and fun for the whole family. Fox Action Movies HD showcases some of the biggest, most popular and iconic action features from around the world. While FX HD breaks new ground with high-quality drama series, edgy movies and unconventional series. We’re pleased to extend our relationship with Ericsson, our trusted partners for playout services in the region.”

Thorsten Sauer, head of Broadcast and Media Services, Ericsson, said: “Our global expertise and extensive experience in managing complex playout operations, combined with the local know-how of our Abu Dhabi based team, makes us the partner of choice for many TV and media organizations across the region. We have a long and very positive relationship with Fox in several parts of the world, and we look forward to strengthening this further still in the years to come.”