Magine strikes distribution deal with SPI International/Filmbox

Cloud TV service Magine has struck a distribution deal with SPI International/FilmBox, allowing it to sub-license various SPI channels to local distributors within the Magine global network.

The deal covers the channels FilmBox Arthouse, FightBox, Fast&FunBox, DocuBox, FashionBox and 360TuneBox, offering Magine’s international partners access to a range of content including movies, documentaries, sports, fashion, and music.

Magine said that there is already “significant interest” in the content among Magine’s network, with Thailand-based cable network CTH having already negotiated the rights to distribute the English-language film and sports content in its local market. Magine powers CTH’s OTT offering and said the latest development demonstrates the “increasing potential and scope of such partnerships”.   

“Magine is committed to breaking down global distribution barriers: there is an inefficiency in the market as it exists today, and a desire in viewers for international content that is not being met. This partnership with SPI/FilmBox is one of the first steps on the journey towards more accessible television for both audiences and distributors across the world,” said Magine CEO Ambuj Goyal.