Horse-racing service Racing UK is to launch an HD TV channel on the Sky platform in March.
The channel will air all 28 races from the 2016 Cheltenham Festival live in HD. Racing UK will broadcast over 600 race meetings per year in native HD, according to the company.
Racing UK said that its research indicated that over 80% of Sky viewers who watch Racing UK are ready to receive the channel in HD.
Richard FitzGerald, CEO of Racing UK, said, “Racing perhaps more than any other sport lends itself to high definition so we are delighted to offer the service on Sky 432 for our members in the UK and Ireland. It is another significant chapter in the story of Racing UK and we look forward to showcasing the sport in finer detail than ever before.”
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