The research firm claims that HDR sets – which offer enhanced brightness and a greater range of luminosity – will start to gain a “toehold” in the market this year, with rapid growth to begin in 2017 when 12.5 million HDR TV are expected to ship.
“Numerous consumer trials by broadcasters, content producers and research labs have demonstrated that HDR has a huge impact on viewers. Not only do images look more realistic, but coverage of sports and other outdoor events in HDR also ensures that none of the action is lost in shadow. It is also worth remembering that HDR images are recognisable and effective regardless of the screen size or viewing distance,” said IHS principal analyst, Paul Gray.
“As with other new technologies, we expect that the Chinese consumer will be in the forefront of adoption. While HDR is expected to make up the largest share of UHD TV sets in the Japanese market, due to that country’s lead in broadcast UHD services.”
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