Dolby has been an early leader in HDR, though its technology is one of a number of HDR systems that are competing for attention – others include proposals from Japan’s NHK, the UK’s BBC and Philips.
High-end display manufacturer Vizio separately demonstrated a Dolby Vision-based HDR reference series at the CEDIA exhibition in Dallas this week.
“As early adopters of Dolby Vision, MStar has collaborated withDolby for the past two years to optimize the HDR engine with MStar’s expertise in display technologies, which will enable the delivery of Dolby Vision to a broader range of TVs,” said Sean Lin, General Manager, TV Business Unit, MStar. “While the TV industry is embracing the 4K Ultra HD era, MStar is committed to provide SoC solutions with the best performance to meet our customers’ needs today and in the future. With the integration of Dolby Vision VS10 in MStar’s 4K Ultra HD SoCs, we will support the TV industry in delivering spectacular HDR images with greater detail, brighter highlights, deeper darks, and a fuller palette of colors than was possible on television screens in the past.
said Giles Baker, Senior Vice President, Broadcast Business Group, Dolby Laboratories, said, “We are excited that MStar is passionate about and committed to including Dolby Vision in their market-leading line of TV chipsets in order to deliver the highest-quality HDR experience. We look forward to working closely with the large number of our TV OEM partners who will now be able to use MStar’s SoCs to deliver the Dolby Vision experience to consumers.”
ICYMI: BCCI confirms September IPL restart digitaltveurope.com/2021/07/27/bcc… https://t.co/sheavM2VNZ
27 July 2021 @ 20:00:00 UTC
ICYMI; Former Technicolor exec Muylkens appointed MD at Zappware Belgium digitaltveurope.com/2021/07/27/for… https://t.co/GWYASi2gZZ
27 July 2021 @ 18:52:00 UTC
Over 70 8K TVs certified by 8K Association as tech increases in popularity digitaltveurope.com/2021/07/27/ove… https://t.co/y1ZtRLe5vY
27 July 2021 @ 16:59:00 UTC
Russia’s Match TV picks up EPL rights in long-term deal digitaltveurope.com/2021/07/27/rus… https://t.co/ajg4NSyfYb
27 July 2021 @ 15:59:00 UTC