Cloud TV service Magine TV has partnered with Thailand-based cable network CTH, marking its first entry into the Asian mobile TV market.
Magine TV will power CTH’s over-the-top offering, distributing CTH’s entertainment and sports channel packages – including Barclays Premier League coverage – across Thailand.
Magine CEO, Ambuj Goyal, hailed the deal as a “major step” for the company. “Live sports events such as Premier League football matches are integral to CTH’s offering, and create a huge demand on OTT platforms in terms of the number of users streaming concurrently.”
Amarit Sukhavanij, CEO of CTH, said: “We are delighted to partner with Magine, a truly best in class in the OTT space, to move CTH into an area of offering which is becoming more and more relevant in Thailand.”
Sweden-based Magine launched commercially in its home market in March 2013 and in Germany in April 2014. The firm delivers live linear TV channels and catch-up content over the web to all screens – including mobiles and tablets – and last month acquired Nordic streaming service Plejmo to allow for greater VoD development within the Magine TV platform.
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