North America will remain the world’s most mature hardware with “Americans having more than 10 devices per household,” spurred in part by the “beginnings of market consolidation” of smart TVs and sales of digital media adaptors.
In the US, across its own subscription base, Netflix now oversees an addressable market of nearly 300m devices, which accounts for 31% of the country’s total connected installed base, according to the research.
“This is an astoundingly large footprint, and as Netflix’s addressable base pushes toward 500m devices by 2019,” said IHS.
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