Russian cultural channel Interesnoye TV has changed its name to Muzhskoye Kino (Men’s Movies), targeting a male audience with action, crime, sci-fi and other movies.
The channel will carry titles from local and international content providers including Warner Bros, the ВВС, Touchstone Pictures, Icon Productions, EuropaCorp, UGC YM, Integral Film and Rai Cinema.
Muzhskoye Kino is produced by Red Media, owned by Gazprom Media, and the channel is carried by Gazprom-owned pay TV operator NTV+.
Red Media general producer Irina Dogin said that there was a gap in the market for a movie channel aimed exclusively at men, featuring content “with a large dose of adrenaline and testosterone in every film”.
ICYMI: LaLiga rejects regulator’s call to abandon five-year rights tender digitaltveurope.com/2021/10/22/lal… https://t.co/gJyARcLAXy
22 October 2021 @ 20:30:00 UTC
ICYMI: @hbomax continues growth despite US dip digitaltveurope.com/2021/10/22/hbo… https://t.co/8YJg8RkeU4
22 October 2021 @ 19:30:00 UTC
DTVE: the week in view – The future of American SVOD lies outside of the US digitaltveurope.com/comment/the-fu… https://t.co/EgZ9fLqRLK
22 October 2021 @ 18:36:14 UTC
ICYMI: @canalplus growth boosts Vivendi as French giant beats expectations digitaltveurope.com/2021/10/22/can… https://t.co/ZdhW2ZhILi
22 October 2021 @ 18:30:00 UTC
RT @wimsweldens: We continue our momentum and @KisweVideo was just shortlisted for a @digitaltveurope award for live streaming initiative o…
22 October 2021 @ 18:18:28 UTC
