The two firms have created Windfall, which they say is “a model set for the digital age, providing an end-to-end solution to find, develop, and service artists across all platforms”.
In practice, RTL Group-owned BBTV will create professionally-produced programming for emerging BMG artists, which will then be piped through managed digital channels – both free and premium. BMG will provide rights management and other music-related services.
BBTV will also monitor the careers of emerging YouTube music stars, as part of a push to double its size in online music channels network.
The MCN already operates two leading YouTube music-themed channels, hip hop network Opposition and EDM net WIMSIC. Select stars from these networks will be given the opportunity to join Windfall.
European broadcast group RTL first invested n BBTV back in US$36 million (€33 million) to take a 51% majority share.
BBTV turned acquirer earlier this year, paying an undisclosed amount for kids-focused YouTube content producer YoBoHo. It alsooperates also owns gaming vertical TGN and female-focused lifestyle brand Kandesa.
RTL’s MCN stable comprises BBTV, currently the world’s third largest MCN by SocialBlade statistics, StyleHaul, SpotXchange and Divimove.
BBTV also manages fan-uploaded content related to FremantleMedia-owned properties such as American Idol, The Price is Right, Got Talent, Baywatch and The X Factor.
European conglom Bertelsmann owns FremantleMedia, BBTV parent RTL and BMG.