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RAI goes global with RR Media deal

RaiItalian state channels RAI Italia, Rai News 24 and Rai World Premium will be available to worldwide audiences from June 1, 2015 thanks to a deal with broadcast services firm RR Media.

RAI Italia channels will be delivered to North America, South America and Australia via RR Media’s smart global network, with content delivered over satellite, fiber and the internet.

“The RAI Channels are the most popular Italian channels abroad, so we wanted to work with a company that has the widest coverage to reach our audiences abroad,” said RAI Com’s CEO Luigi De Siervo.

RR Media’s VP of global sales, Shlomi Izkovitz, said that the RAI channels will now receive “greater services in other regions all from one company” and that “millions of people across the world” will be able to tune in.