Mid East SVoD service icflix expands

Middle Eastern subscription on-demand service icflix has launched in Kuwait.

Icflix has formed a strategic partnership with Ooredoo Kuwait to offer the platform locally. Ooredoo (formerly known as Qatar Telecom) will offer the service free for two months to its Shamel tier customers for a promotional period.

Non-Shamel users can access the service for 2.4KD (US$7.99) a month.

The deal means icflix originals such as Al Makida and HIV and new Arabic drama Alf Leila Wa Leila (1001 Nights) will be available to Ooredoo customers.

Icflix offers a mix of originals, local Middle Eastern shows, Bollywood films and acquired US fare.

“This [deal] is great news for those who enjoy watching movies and TV series on the go on their smart phones or tablets,” said Carlos Tibi, CEO, icflix.