Multimedia Polska grows digital and broadband base

Polish cable operator Multimedia Polska grew its revenue-generating unit base by 4.1% last year, ending 2014 with 1.6 million RGUs.

The growth in RGUs was associated with the acquisition of Poznań-based operator Teletronika in December 2013.

The operator had 820,100 unique customers at the end of the year, of which 306,900 took two services and 130,200 took three services.

Average number of services per customer stood at 1.95 at the end of December, up from 1.86, with the increase largely attributed to success in selling mobile telephony services, as well as the sale of new services to former Telektronika customers. ARPU stood at PLN68.61 (€16.46), up 1.1%.

Multimedia Polska posted full-year revenues of PLN705.8 million, up very slightly – 0.9% – on the 2013 figure. Adjusted EBITDA was PLN355.6 million, flat year-on-year.

TV generated revenues of PLN348.5 million, up 0.5%. The company had 779,000 TV RGUs at the end of the year, including 382,000 digital customers and 98,000 premium customers.

Multimedia Polska had 527,000 broadband RGUs, up 5.5% year-on-year, generating revenues of PLN220.5 million, up 3.6%.

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