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TF1 agrees second screen deal with Monterosa

TFI_Monterosa_QIFrench broadcaster TF1 has signed a deal with second screen specialist Monterosa to add live interactivity for entertainment and sports shows to its MYTF1 digital platform. 

Under the deal TF1 will use Monterosa’s LViS TV interaction platform, with the first deployment to roll out later this week with national IQ test format QI : La France passe le test.

Viewers will be able to use the MYTF1 app to answer the 65-question IQ test in sync with the programme, with audience performance and demographic data also feeding back into the live TV show’s on-air graphics.

Between questions, players will be prompted to give information about themselves – such as age, gender, region – as well as answer topical questions like “do you eat fish regularly?”. This data will be cross-referenced with the IQ ratings so the show can reveal “live data stories”.

Sponsors will also be able to use the second screen for advertising purposes.

TF1 said it plans to deploy a range of interactions from the LViS App Library over the course of this year, using the LViS Talent, Gameshow and Sport Companion apps for a range of shows.

These second-screen apps are customisable and are designed to be deployed easily to new TV formats with little or no development by the broadcaster or second-screen technology partner.

LViS Apps can be embedded as components into existing native apps, within social networks or websites and support play-along gaming, competitions, voting for talent shows, sports data and ratings, and social-media interaction.

“It’s a privilege to work with a broadcaster so committed to evolving its audience and advertiser proposition,” said Monterosa CEO Tom McDonnell. “LViS is made for scale and to provide efficient deployment of fun, social audience experiences, we’re thrilled that MYTF1 selected the platform and our creative team and to work on such big national events.”