Media Group M. DuMont Schauberg will use the Joiz Global community marketing technology platform to deliver interactive services around Köln.tv, the group’s regional TV network, which features a mix of news, sport and lifestyle programming.
The free-to-air channel Köln.tv features a range of new programming from Cologne, Bonn, Leverkusen and the surrounding area. This includes a daily news show, magazine series and talk show alongside programming devoted to football and hockey.
Using Joiz’s platform Köln.tv will enable viewers to create a profile online that enables them to offer opinions, encourage debate and propose stories. The platform gives viewers access to live group and one-to-one chats, enabling them to interact with presenters and share content with others in the community.
The deal encompasses M. DuMont Schauberg-owned regional newspapers Express and Kölner Stadt-Anzeiger. Cross-platform content will be shown first on the group’s express.de and ksta.de sites alongside koelntv.com before being aired on the TV channel.
“We’re excited to partner with M. DuMont Schauberg to license the joiz Global platform. Our solution triggers deeper viewer engagement and data collection, which transforms viewers into users, users into consumers and consumers into loyal customers. The Joiz technology framework can easily be integrated into existing broadcasting and radio infrastructures making it the ultimate social TV software in the market,” said Alexander Mazzara, co-founder and CEO of Joiz Group.
“Our new partnership with joiz Global will enable us to build an engaged community around our award-winning news, sport and entertainment content. As Germany’s first interactive regional channel, Köln.tv now offers audiences the ability to initiate discussions and suggest stories across our diverse programming formats. Contributions will also be featured on the digital platforms for Kölner Stadt-Anzeiger and Express, which will help build even larger audiences to support our digital first strategy,” said Patrick Wölke, managing director of DuMont Net.
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