Telstra has launched Global Media Switch, a video delivery platform that allows broadcasters and content creators to schedule, manage and distribute video in real-time across the world.
The IP-based delivery network offers customers codec-level connectivity from the originating content source to the broadcast destination, according to Telstra. It can also be combined with Telstra’s Satellite Media Services, which provide access to more than 20 communications satellites.
“With new models of on-demand consumption and audience fragmentation, media companies have had to make some substantial changes to the way they acquire, distribute and manage media assets,” said Jim Clarke, director of marketing, products and pricing, Telstra Global Enterprise and Services.
“In this new era, staying profitable requires fresh thinking and adaptive approaches to technology. With the Global Media Switch web portal, video contributors can take direct control of service booking, scheduling and delivery to broadcasters themselves in a cost effective way, and even advertise content to other media providers to further maximise revenues.
The launch comes after Australia-based Telstra agreed to buy video streaming and analytics specialist Ooyala for US$270 million (€201 million) in August, as Telstra looks to grow its media solution portfolio.
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