Pay TV and VOD tipped to grow strongly in Germany

Claus Grewenig

Claus Grewenig

The latest forecasts for German TV market revenues suggest that the country’s pay TV market will grow 12% this year and that the VOD sector will report an 18% uptick in revenues.

The Association of Commercial Broadcasters and Audiovisual Services in Germany’s pay and VOD forecasts mean those sectors will bring in a €2.3 billion in all.

VPRT predicts that free-to-air TV advertising will grow by 2.7%, taking the total to €4.2 billion. The market grew 2.2% in 2013. Online video advertising, meanwhile, will grow 22% this year, taking the total to €244 million.

Claus Grewenig, managing director of VPRT, said that possible bans on certain forms of advertising should be rejected to ensure the growth story continues. “It is essential to have certainty in planning, not only for the media, but for the entire economy. Product-related advertising bans in the case of legal products, as occasionally raised in current political discussions, must therefore be rejected.”

Frank Giersberg, head of market development at VPRT added: “For the years 2015 to 2020, the experts questioned in connection with the VPRT forecast, anticipated an ongoing boom across all platforms in the audio and video sectors, progressive fragmentation, additional market entries, intense competition and high pressure to innovate.”

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