According to a Wall Street Journal report, Carr announced his departure internally earlier this week and is due to leave at the end of the year. It is unclear where he will go next.
Carr joined Amazon in 1999 as senior product manager for DVD and video, and held a string of roles before taking charge of the e-retail giant’s digital video and music efforts in 2005.
In April, Amazon said that streams on its Prime Instant Video service had nearly tripled year-over-year and claimed that it had passed both Apple and Hulu in streaming video usage.
Commenting at the time, Carr said: “We’ve invested hundreds of millions of dollars in great TV shows and movies for Prime members and it’s working.
“As part of their membership, Amazon Prime members can watch their favourite movies and television shows on an unlimited basis, and as we add original content like Alpha House, Bosch, The After, Mozart in the Jungle and Transparent, we have no doubt that customers will be even more delighted with the selection available. And now, with Fire TV, customers have the easiest way to access this content.”