Digitaltveurope.com

Bollywood channels Zing and Lamhe from Zee Entertainment have launched on UK online TV platform TVPlayer, joining its existing DESI pack.

Lifestyle channel Zing offers a mix of movies, drama and music and last month ranked as third top channel in the South Asian TV market in the UK, with a monthly reach of 1,048,000 in June, according to audience research bureau BARB. Shows include Zing Bollywood Now, Bollywood Life and Bollywood Business.

Lamhe carries a mix of Bollywood movies and lifestyle shows including Astitva (Identity), Kasamh Se (Promise) and Great Chefs of India.

“Zee entertains 700-plus million viewers across 169 countries. Our channels Zing and Lamhe offer a distinct set of programmes that differentiates them from others in the market making them a great addition to TVPlayer platform. The content on both is aimed at a wide cross-section of the audience of all age groups and we are making it accessible across various types of platforms,” said Neeraj Dhingra, CEO, Europe, Zee.

“Zing and Lamhe have a huge fan-base in the UK and we are excited to provide another platform for their users to view great Bollywood shows and the best of Drama through these channels. Our DESI pack has been popular since we launched on TVPlayer, indicating the consistent and growing demand for this content in the UK,” said Lewis Arthur, platform manager of TVPlayer.