NPO to rebrand Dutch public TV channels

Dutch public broadcasting organisation, the NPO, is due to bring all its TV and radio stations under the NPO brand as of August 19. 

The Nederlandse Publieke Omroep (NPO) said that it was important for the public to find and recognise NPO programming. Under the move, the TV stations Nederland 1, Nederland 2, Nederland 3, Zapp and Zappelin will be rebranded as NPO 1, NPO 2, NPO 3, NPO Zapp and NPO Zappelin.

Similarly its radio stations will become known as NPO Radio 1, NPO Radio 2, NPO 3FM, NPO Radio 4, NPO Radio 5 and NPO Radio 6.

The TV and radio station renames come after the NPO launched a joint NPO-branded online portal and NPO apps for tablets, smartphones and smart TVs last year.