YouSee extends à la carte concept to mobile offering

Danish cable operator YouSee has extended its Bland Selv à la carte concept to mobile TV.

The move will allow mobile customers to choose their own combination of voice minutes and data, adapted to their own consumption requirements.

Customers that reach the end of their mobile data allowance will be able to ‘trade’ voice minutes in their package for additional data.

YouSee has already launched the Bland Selv concept for TV and data packages.