Abu Dhabi Media has struck a three-year multi-platform deal for broadcast and digital rights in the Middle East and North Africa with The Ultimate Fighting Championship organisation.
Abu Dhabi Media will offer coverage of over 30 live events alongside UFC Countdown and pre-fight weigh-ins. Abu Dhabi Sports will air original series including behind the scenes shows UFC Ultimate Insider and UFC Road to the Octagon.
“Acquiring the UFC media rights is a prominent achievement for Abu Dhabi Media, paving the way towards a successful year in which viewers will have access to an even greater variety of sports coverage,” said acting CEO of Abu Dhabi Media, Saif Ghobash. “The addition of the UFC to Abu Dhabi Sports channels’ bouquet of programmes reinforces Abu Dhabi Media’s commitment to maintain global standards and offer sports fans across the region the finest of world class sports entertainment.”
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