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ITV boosts channel viewing share

ITV said that viewing share for its main channel was up 3% in the first nine months of the year, with CEO Adam Crozier praising ITV’s on-screen performance and “increasingly varied and high quality schedule.”

The UK broadcaster said that ITV2 and ITV3 remained the most popular digital channels in the UK, with Crozier commenting that its strong viewing performance “clearly stands us in good stead for our 2014 advertising agreements.”

ITV’s share of viewing for ITV Family – its entire portfolio of channels including ITV, ITV2, ITV3, ITV4 and equivalent +1 and HD feeds – was up 4%.

For the nine months ending September 30, ITV reported revenues of £1.897 billion (€2.26 billion), up 5% year-on-year. Of this £1.342 billion came from ITV Broadcast and Online, and £555 million from its content arm ITV Studios.