ESPN launches UK sports app

Sports channel ESPN has launched a new UK sports news and information app providing sports news, analysis, video and live updates and scores.

The feed-based app allows users to personalise their own news service using the MyESPN feature and easily discover all the content most relevant to their interests, according to ESPN.

The app is available from the Apple App Store and Google Play and brings together content from ESPN.co.uk, ESPNcricinfo, ESPNFC and ESPN.com, into a consolidated feed.

Charly Classen, senior director commercial, digital and marketing, ESPN said:  “The new ESPN app builds on the personal nature of sports and how fans use their mobiles and tablets and is a true innovation in the UK mobile market enabling fans to feed their need to have their finger on the pulse of sport. The app combines ESPN’s unmatched collection of digital sports content and empowers the fan to consume the sports and teams they are interested in – and the type of content they prefer, whether that is scores, a traditional story, video or Twitter.